TRADITIONAL TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via satellite. In contrast, digital services operate on subscription models, with Netflix, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and streaming services has intensifi